Finland’s leading magazine publisher Otavamedia selects Talea Media Platform as their future media sales solution

Press Release – 9th of October 2018

Otavamedia Oy and Talea Solutions Oy have made an agreement that Talea will provide Media Sales Platform for Otavamedia. Otavamedia will utilize Talea’s SaaS platform with extensive functionality including print & digital sales, service for media agencies, ad material management, invoicing etc. Platform enables modern and efficient processes for sales and customer management and easiness of buying for magazines and digital solutions. Talea’s platform will replace Otavamedia’s existing inhouse media sales systems.

“We are happy to be able to share the great technology and user experience of Kärkimedia for both our own sales teams and our customers” says Timo Kopra, CEO of Otavamedia Oy. “We are also eagerly looking for possibilities of common technology solutions among Finnish magazine publishers” he adds.

“It’s great that Otavamedia has chosen the same Talea technology for their media sales which we have been using for a long time. I’m happy to see that media industry is looking towards co-operation and that we can together develop usable and efficient solutions to increase our competitiveness in tougher competition.” tells CEO of Kärkimedia, Tom Jungell.

“This is a major step for Talea” says Jari Kosonen, CEO of Talea Solutions. “This insures that we are capable of delivering our great service to magazine publishers as well. I am convinced that Otavamedia will both boost sales and lower costs with the automated platform.” he continues.

For more information, please contact:

Timo Kopra, CEO Otavamedia,+358 400 614118, timo.kopra@otavamedia.fi, www.otavamedia.fi

Tom Jungell, COB Talea Solutions, CEO Kärkimedia, +358 50 5498180, tom.jungell@karkimedia.fi, www.karkimedia.fi

Jari Kosonen CEO Talea Solutions, +358 50 3572519, jari.kosonen@talea.fi, www.talea.media

ABOUT OTAVAMEDIA
Otavamedia Oy publishes total of 25 well known Finnish magazine brands, including Seura, Anna, Kotiliesi and Tekniikan Maailma. These magazines have a reach of 1,8 million Finns. With over 30 web sites and mobile services Otavamedia reaches over 3 million Finns.

Otavamedia Oy has personnel of 415 people and turnover in 2017 was 117 MEUR.

ABOUT TALEA SOLUTIONS
Talea Solutions Oy was launched in 2014. Talea’s talents have built a unique lean media sales platform that transforms media sales and buying. It’s SaaS platform gives cross-media tools for media sales, advertiser 24/7 self-service and integrates different media platforms for full automation

Talea accelerates its internationalization

Talea and Integration X expand their partnership to offer Talea Media Sales Platform to International customers

Talea and Integration X announced their partnership in December 2017, where Talea offers Integration X’s ADPOINT solution as part of Talea Media Sales Platform. Now the partnership has been extended and Integration X will start offering Talea Media Sales Platform to its existing customers and prospects.

“For our customers to be able to manage their whole media sales process using one tool, is a great asset. ” says Christian Wermuth CEO of Integration X in Copenhagen. He adds, “Our partnership has seen a successful start and we recognised an opportunity to take our relationship a step further. This means that we are able to serve our existing customers better, by offering them an efficient cross-media sales platform”

“This is a great extension to our current cooperation with Integration X.” adds Jari Kosonen CEO of Talea Solution. “Together we are providing an unique platform for media’s lean sales processes.” he continues.

Talea Media Sales Platform is a fully managed cloud solution. Users simply access a full-service advertising solution through the browser.

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For more information about Talea Solutions offerings, please contact:

Jari Kosonen, +358 50 357 2519, jari.kosonen@talea.fi, www.talea.media

For more information about Integration X, please take a look at http://www.integration-x.com

ABOUT TALEA SOLUTIONS
Talea Solutions Oy was launched in Finland 2014. Talea’s talents have built a unique lean media sales platform that gives cross-media tools for media sales, advertiser 24/7 self-service and integrates different media platforms for full automation.

ABOUT INTEGRATION X
Founded in 1998, Integration X A/S is a privately held tech. company headquartered in Denmark. We develop ad management, production and planning solutions for media companies worldwide. Our solutions enable our customers to not only reduce production time and costs, but at the same time increase advertiser services.